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CORPORATE FONTS |
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Corporate fonts are typically selected for business communication and "brand" association, rather
than information or sales communication. Corporate fonts tend to be conservative and classic rather than
stylized. They are also very readable at any size. A good corporate type design often belongs to a large
family of similar styles and weights whereby offering the designer the greatest flexibility in terms of
use, both in message and in media. Corporate fonts tend to also have large character sets including many
alternate characters and are available in popular font file formats. Many corporate fonts strengthen the
"brand" of a business or product because of the familiar and repetitive association with the
business or product. Therefore, selecting the right corporate font becomes an important decision as it
ultimately becomes part of a brand.
FontHaus offers many typeface designs/families that are excellent corporate font choices. Many are being used
by companies and corporations worldwide. One example is
Corporate ASE™. This corporate font family was designed
by Kurt Weidenmann for DaimlerChrysler and since 1993, has been made commercially available. Other popular
designs include Helvetica™, Frutiger™,
ITC Officina™,
Optima™,
Rotis™,
Thesis™ and
Vista Sans™
among others.
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| We have grouped our corporate typeface designs/families into three basic groups that can be found by selecting either SERIF, SANS SERIF or MIX. The 'MIX" group are designs that combine design characteristics of both Serif and Sans Serif designs. |
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