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About This Font
When Robbie de Villiers and I began the Chatype project in early 2012 (a project which led one publication to label me the Edward Johnston of Chattanooga!), we started closely studying the vernacular lettering of Chattanooga. During that time, I also visited Switzerland, where I saw how designers were using a new, handmade aesthetic with a geometric base. I was motivated to make a new face combining some of these same influences. The primary inspiration for the new design came from the hand-lettering of sign painters in the United States, circa 1930s through 1950s. My Chatype research turned up a poster from the Tennessee Valley Authority in Chattanooga, Tennessee, which exhibited a number of quirks from the unique hand and style of one of these sign artists.
Completing the first draft of Steagal, however, I found that the face appeared somewhat European in character. I turned then to the work of Morris Fuller Benton for a distinctly American take and discovered a number of features that would help define Steagal as a "1930s American" vernacular typeface--features I later learned also inspired Morris Fuller Benton’s Eagle. The overall development of Steagal was surprisingly difficult, knowing when to deliberately distort optical artifacts and when to keep them in place. Part of type design is correcting optical illusions, and I found myself absentmindedly adjusting the optical effects. In the end, though, I was able to draw inspiration from period signs, inscriptions, period posters, and architecture while retaining just enough of the naive sensibility.
Steagal has softened edges, which simulate brush strokes and retain the feeling of the human hand. The standard version has unique quirks that are not too intrusive. Overshoots have almost been eliminated, and joins have minimal corrections. The rounded forms are mathematically perfect, geometric figures without optical corrections. As a variation to the standard, the "Rough" version stands as the "bad signpainter" version with plenty of character.
Steagal Regular comes in five weights and is packed with OpenType features. Steagal includes three Art Deco Alternate sets, optically compensated rounded forms, a monospaced variant, and numerous other features. In all, there are over 200 alternate characters. To see these features in action, please see the informative .pdf brochure. OpenType capable applications such as Quark or the Adobe Creative suite can take full advantage of the automatically replacing ligatures and alternates. Steagal also includes support for all Western European languages.
Steagal is a great way to subtly draw attention to your work. Its unique quirks grab the eye with a authority that few typefaces possess. Embrace its vernacular, hand-brushed look, and see what this geometric sans serif can do for you.
Insigne End user License Agreement (EULA)
The Font-Software and any updates, upgrades, additions or modified versions are the intellectual property of Jeremy Dooley (dba insigne). Insigne Font-Software is protected under domestic (USA) and international copyright law. Licensee (you or your employer) is licensed to use the software on one computer, unless additional licenses are purchased for additional computers or a multi-license agreement is reached. Only for the purpose of outputting design work may Licensee create a copy of the Font-Software. Insigne Font-Software may not be made available to unlicensed third parties for any other purpose, unless additional licensees for computers are purchased. Examples include, but are not limited to making the Font-Software available for public download on the internet, emailing the Font-Software to others or distributing Font-Software on storage mediums or any other future file distribution method. Licensee is permitted to create backup copies of the Font-Software. Licensee must ensure copies are stored securely and are not accessible to non-licensed users.
Examples include, but are not limited to:
Copy the files to CD, e-mail or post them to a secured FTP server for the sole purpose of outputting design work.
Licensee may not:
Send the files to friends.
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Licensee may use the licensed Font-Software to create images on any physical or tangible medium. A special license is required when insigne Font-Software is used to create a product for resale where the Font-Software is the primary design element or if the licensed Font-Software is embedded into software or hardware products or 3d printed products. Please contact email@example.com for pricing or with questions about your use.
Standard License uses include, but are not limited to:
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Special License uses include, but are not limited to:
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Unsecured @font-face embedding of the raw and unsecured files is specifically not allowed by this license. Licenses to use the font-software on an internet website must be purchased separately from this print only agreement. insigne font files cannot be embedded in flash files or used with cufon without a web license purchase. Please contact firstname.lastname@example.org to arrange a quote or for additional information.
Only for the purpose of outputting design work may the Licensee create a copy of the Font-Software Licensee has used in design work to a commercial printer or other service bureau. Upon outputting the file, the Font-Software should be deleted by the service bureau or the service bureau must purchase licenses for continued use.
Licensee must not transfer or assign the Font-Software to a third party without written permission. The Font-Software may be modified after permission is granted by an in-house team or a third party for in-house use as long as there are an identical number of licenses granted as there are copies of the modified font. The modified Font-Software may not be sold or distributed. Insigne Font-Software cannot be resold, rented, leased or redistributed in any form, digital or physical, without written permission.
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