Canadian Ronna Penner (Typadelic) first discovered her obsession with type while studying graphic design in college. It seemed that the focus of many of her studies revolved around the use of type. Today, as a graphic designer, she spends her working day designing cards for a greeting card company, immersed in type, and continuously on the lookout for new typefaces. The admitted type junkie confesses that she often misses the message in advertising because she cannot get past looking at the type itself.