Ray Cruz is a graphic artist, consultant and custom lettering designer. For over three decades his diversified skills have allowed him to work with advertising agencies, publishers, package design firms, branding firms and corporate clients. Designing new and custom typefaces is his favorite endeavor. Ray has received over 30 graphic and type design awards from TDC, AIGA, ADC and other art associations. Currently, he is an adjunct professor at FIT and Kean